Office Shoes
Overseeing in-store and online campaigns, translating brand partnerships into engaging experiences to drive sales.
Overview
Working closely with the Head of Content & Social, Trading teams and CRM manager on UI / UX improvements and the general upkeep of the website.
Mission
A focused redesign to modernise the website while creating a cohesive and consistent digital experience. The project aligned the brand’s visual identity with best practices, ensuring clarity, accessibility and cohesion across all screens and user interactions.Retail & Digital Integration
Ensured a cohesive brand experience across physical and digital touchpoints, connecting visual design, user experience and marketing objectives to create a unified customer journey.
Creative Direction
Managing a team of four designers, overseeing the concept for seasonal campaigns and creative execution for both in-store graphics and online digital design to maintain consistently high standards across all channels.
Feature Pages
Collaborated with footwear brands to design landing pages that promoted new product launches, raising brand awareness and driving targeted traffic. Focused on creating engaging layouts and clear calls to action to convert visitors into online sales.
