Aligning a B2B and B2C SaaS company’s direction and strategy by strengthening brand consistency and messaging
Overview
A SaaS platform that powers enterprise-grade native shopping apps, helping retailers turn smartphones into flagship storefronts.
Mission
Evolving Poq’s brand identity across digital channels while designing client-facing RFPs, pre-app concepts, interfaces and marketing assets to unify the user experience and support business development initiatives.
Impact
Strengthened brand consistency and messaging across client and consumer touchpoints, improved user engagement and delivered collateral that helped win new business.